Vekia and Ysance Combine Forces in Artificial Intelligence to Push the Boundaries of Retail Performance
Vekia, leading provider of new generation supply chain solutions boosting the performance of retailers in over 70 countries, including Galeries Lafayette, Leroy Merlin, Okaidi, Mr Bricolage…and Ysance, the provider of a people-based marketing platform, powering the omni-channel marketing strategies in 26 countries for leading retailers such as Auchan, Boulanger, and Yves Rocher, announce the launch of an exclusive offering that combines the strengths of their respective Artificial Intelligence technologies and allows retailers to more effectively support the customer journey, from omni-channel marketing engagement through to in-store availability.
In an omni-channel context, Marketing and Supply Chain departments more than ever need to collaborate effectively to offer consistent customer journeys and to maximize conversion rates. In effect, marketing drives qualified traffic both in store and online. Likewise, assortment and availability of stock conditions the relevance of personalized messages and targeted promotions.
To meet this two-fold challenge of customer experience and of operational efficiency, Vekia and Ysance are making it easier to exchange Supply Chain and Marketing data between their respective solutions. This data is ingested by both vendor’s artificial intelligence engines thus making it possible to improve marketing decisioning and inventory optimization based on actual availability and real demand.
Immediate retailer benefits include:
· Improved marketing performance,
· More consistent customer journeys with more relevant personalization,
· Improved on-shelf availability,
· Simplified configuration of data flows between the two solutions,
· Automatic sharing of insight between Marketing and Supply Chain teams.
“Today’s retail formats are in flux and distribution channels are both diverse and interdependent. Optimizing inventory has become a real challenge but one that can yield transformational results. This is the reason why Vekia is applying artificial intelligence to Supply Chain optimization,” said Manuel Davy, Executive President and Founder of Vekia. “Ysance is also reputed for its data-driven marketing technology and retail expertise. Our solutions together offer a leap forward in democratizing AI for retailers.”
“In omni-channel, the real challenge is to offer a seamless customer experience. Omni-channel performance means creating customer journeys that adapt to the customer context and the operational situation,” said Laurent Letourmy, Co-founder and CEO of Ysance. “By combining our solutions and artificial intelligence engines, our clients can create even more value with their data. The benefits are a more reliable and fine-grained view of demand across all channels, improved marketing relevance, and increased operational efficiency.”
Pioneer of Artificial Intelligence in Retail, Vekia is revolutionizing the management of the Supply Chain by optimizing inventory management of retailers in more than 70 countries, allowing to reduce breakages while significantly reducing the working capital requirement. Large retailers are already driving their inventories with Vekia: Galeries Lafayette, Leroy Merlin, But, Etam, Norauto, Fnac, Okaidi, Jacadi, Mr Bricolage …
For more information: www.vekia.co.uk