Meyrowitz, (p. 21) defines ‘Glocality’ as the tension and fusion between the local and the global. In my view glocality is the ability to interact with the global community without having to change one’s location. This means that an individual in Sydney can be part of a global community such as social network with members from all over the world. Moreover, people watch cultural content from all parts of the world allowing them to develop cultural identities based on their preferences. Based on one’s interests it is possible to join a community where one is free to interact. Place is no longer an obstacle to access social and cultural identity. In my case, I do not need to move to explore or find my cultural identify. Even if I shift I go overseas, it would be impossible not to find a nearby friend from the same social community.

In my own experience, I was able to join social community for photography. My experience with the community led to many members of the community following my profile or work. This has now fully developed to a full grown community of friends and professionals. From the space in my room, I was able to win a global price from one of the camera makers. This has enabled me to interact with people of my social and cultural identity without taking a flight around the world. The overall element of local to global is being able to access global resources, social and cultural identities without changing places. Place has no significant effect on social and cultural identify since, the identities can be easily accessed and selected through the internet or ‘wired cottages’ (Gurstein, 2012, p. 1). Technology and interconnectivity has made it possible for glocality to work.


Meyrowitz, J., 2005. The Rise of Glocality: New Senses of Place and Identity in the Global Village. Vienna: Passagen Verlag, pp. 21–30. Available at: <> [Accessed 19 Aug 2015].

Gurstein, M., 2012. Glocality: Thinking about Community Informatics and the Local in the Global and the Global in the Local. Special Issue of the Journal of Community Informatics. [online]. Grustein Blog. Available at: [Accessed 19 Aug 2015].