Yves Mulkers
Jun 29, 2016 · 1 min read

Everyone talks about the importance of big data. But many organizations, although they collect and store customer data, do not put that data to good use — or they don’t know how to.

So how can businesses leverage all that big data they’ve collected? Following are eight ways to make the most of customer and consumer data.

Use customer data to

  1. Create a more personalized, pleasurable shopping experience.
  2. Customize promotions and special offers.
  3. Get helpful product feedback and improve your products or services.
  4. Improve your marketing.
  5. Create new products or services.
  6. Provide better customer service.
  7. Improve organizational effectiveness and reduce risk and fraud.
  8. Create shareable content.

Read more…

http://bit.ly/297G2zu Posted on 7wData.be.

Yves Mulkers

Written by

BI And Data Architect enjoying Family, Social Influencer , love Music and DJ-ing, founder @7wData, content marketing and influencer marketing in the Data world

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