Yves Mulkers
Jun 29, 2016 · 1 min read
http://www.cio.com/article/2935650/data-analytics/8-ways-to-make-the-most-out-of-your-customer-data.html
http://www.cio.com/article/2935650/data-analytics/8-ways-to-make-the-most-out-of-your-customer-data.html

Everyone talks about the importance of big data. But many organizations, although they collect and store customer data, do not put that data to good use — or they don’t know how to.

So how can businesses leverage all that big data they’ve collected? Following are eight ways to make the most of customer and consumer data.

Use customer data to

  1. Create a more personalized, pleasurable shopping experience.
  2. Customize promotions and special offers.
  3. Get helpful product feedback and improve your products or services.
  4. Improve your marketing.
  5. Create new products or services.
  6. Provide better customer service.
  7. Improve organizational effectiveness and reduce risk and fraud.
  8. Create shareable content.

Read more…

http://bit.ly/297G2zu Posted on 7wData.be.

Yves Mulkers

Written by

BI And Data Architect enjoying Family, Social Influencer , love Music and DJ-ing, founder @7wData, content marketing and influencer marketing in the Data world

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade