Are You Ready for These Big Data Trends?
2017 will see some major changes in the big data ecosystem, driven in part by two trends.
Both trends offer opportunities for data-driven organizations to stay ahead of the curve — but only if they take the time to do some preparation now.
Apache Hadoop distribution vendors have crossed the adoption chasm — making unstructured data in Hadoop a reality. In 2017, we’ll see the conversation shift away from whether Hadoop is here to stay and toward how companies can get the biggest bang for their buck.
While analysts acknowledge that Hadoop has graduated from the “early adopter” phase to threshold of mainstream use, there are still bumps ahead in the road to Hadoop. A survey from research firm Gartner found that 49 percent of respondents cited “figuring out how to get value from Hadoop” as a key inhibitor to adoption.
This leaves companies that have built Hadoop clusters scratching their heads, wondering how they can make good on Hadoop investments. But instead of giving up and trashing Hadoop clusters, now is the time to dive deep and identify the value around the reason they were built.
To make the most out of a Hadoop cluster, start by embodying the role of a Hadoop evangelist. Beat the drum for why the Hadoop cluster should be used.
Rather than taking on a huge project though, encourage business users across the organization to seek manageable projects that deliver on meaningful outcomes as opportunities to show the value of the Hadoop cluster projects.
Instead of aiming to achieve a 360-degree view of customers, shoot first for a 90-degree view. Arming customer service groups with social media data can have a positive impact on the customer journey and illustrate the value of Hadoop. Adding a bit of social sentiment to customer interactions can give customer service teams a slightly better view of whom they are serving.
Posted on 7wData.be.
