How to Tell When You Need a Better Analytics Platform

Your analytics platform is responsible for tracking tons of different metrics. How those metrics are tracked, organized, and reported can have a massive bearing on your organization, directing your decisions and shaping your conclusions about your company’s performance. Any inaccuracy, reporting error, or delay in how your employees use the platform could have a negative impact.

The Onset of New Technology

On top of that, new technology emerges almost constantly; analytics companies are competing with each other to build the biggest, best platform, and new companies are emerging to disrupt the industry. If you notice a problem with your platform, or if it’s been a while since you’ve upgraded, you may consider the need for a new system. But how can you tell if it’s time for a better analytics platform, and not just a temporary or forgivable issue?

Signs It’s Time for an Upgrade

If you notice any of the following signs, it could mean that your analytics platform is due for an upgrade:

1. There’s a better version of your existing software.

Analytics platforms offer different strengths and weaknesses, and some are catered to specific industry applications, so it’s hard to compare apples to apples in most cases. However, there are some clear instances of an analytics platform being “better” than another. For example, it might offer all the same features for a lower price, or cost the same and offer an additional feature. Use a software product comparison site and follow tech news blogs like TechCrunch to stay on top of the latest offerings, and pay attention to new brands that come into the fold.

Anyone within your organization who’s grown used to a given platform will be too close to it to spot its inefficiencies. However, you can look at your analytics platform through fresh eyes by seeing how your new recruits react to it. When you train new people on your software, pay attention to how they respond to your instructions.

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