In part one, we looked at what not to do when planning your launch. So, now that we’ve got that out of the way, let’s look at a couple of launch strategies you can try. There are several avenues to launch your course and a variety of complex launch funnels…

There are several options for designing the funnel for your course launch. And the route you choose depends on several factors. In this two-part post, we’re going to look at how coaches, consultants, and online service providers can design their course sales funnel to increase conversions. Today, it’s about what…

When you’re building out your sales funnel, you must know your ideal audience. And in understanding that audience, you also should know their levels of awareness about: Their problems The available solutions (including your competitors) Your solution The idea behind this process is to ensure that you can target them…

Does this sound like you? You’ve put your course together. Put up a sales page. Spent hundreds if not thousands on Facebook ads. Sent emails to your list telling them about the course. But … crickets. You’re not alone. Many course creators fail to go through the essential components of…

It’s funnel week 🎉 No, it’s not gonna be a scary marathon like 🦈 week. Instead, it’ll be a few days of working through the planning process for your launch copy for your course. …

Creating, marketing, and selling your online course is not as simple as some make it out to seem. Yes, you have the content and the experience to deliver the results your audience desires. And I’m sure you’ve already worked out your course/program curriculum with a curriculum designer. But getting your…

It’s never too late to start. At least that’s what I’m working with. Because as luck would have it (and perfect support for my anxiety about putting myself out there), I caught Covid-19 right as I’m supposed to be getting ready to ship 30 atomic essays in 30 days. …

When I mentioned to my brother my intention to visit industry conferences to learn more and generate leads he responded… “good luck with that since all you’re going to do is just sit there and not talk to anyone”. And he was speaking some grain of truth in that I…