GENERAL ASSEMBLY SG UXDI3
PROJECT 3: DBS Mobile App
The objective of Project 3 is to simplify DBS customers’ way of banking & everything related to it & that includes credit card rewards redemption through the use of their accumulated credit cards’ points.
The 1st step I take as of every UX researcher would do is to get into the world of consumer banking. In order to get into the heart of every user’s problem & needs, I need firstly to speak to some Users who owns one or more credit cards.
This are my findings:
After understanding the pains & needs of the current users, I proceed to do some market research of DBS & its competitors of their offerings & the information architecture of each of their apps.
Here’s my evaluation of some local & foreign banks:
Following on that I start to brainstorm with the team mates I am assigned to. We carry out the combined infinity mapping to identify the pains & needs of the current users which we have interviewed in our own time.
From there, we created 3 Personas of different age group based on our users findings. Let me introduce you to them right away…
We then proceed to discuss further on what should the new DBS bank app should have.
I initiated that maybe we should simply, to cut the clutter as a key finding from users is that its too troublesome to keep an app for every need.
Thus after the discussion among all, the idea of merging banking & rewards into one is born.
I came up with ideas of having the convenience of making reservations for the F&B category as it is a very active & a big draw to most users towards F&B such as restaurants, cafes & bars.
I also gave the ideas of having an eVouchers that users can easily store & keep track of the expiry dates without losing any deals as in a busy society of today, consumers want to be served & taken care of.
Though I have contributed all these, I reckon its just impossible to do more even I want to as inconsideration took placed & a series of human road blocks.
I will recreate the entire new DBS information architecture, alter the current users flow & conduct usability testings with the new prototype. Watch this space. Coming soon.