Email Metrics Can Reveal Leaks in Your Funnel
Far from dying, email seems to grow in both effectiveness and importance each year. More and more digital products include some email component to either onboard new users or as part of the functionality of product. For example, in our design platform, Notable, emails are a critical component of the way the product works. Users are notified when they are added to projects, when feedback is given on design work, and when updates are made. Other popular digital products and services work in much the same way, with email serving many functions core to the product itself. Yep, email is not just a tool for marketers anymore. It’s a tool product designers can use to convey information and drive action.
Paying attention to these 4 email marketing metrics can help you identify design issues, optimize your content, and ultimately send better emails: