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Z_Apostrophe
Z_Apostrophe

2.5K Followers

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Pinned

Vegans, you’re not saving the planet.

At least, not the way you think. — Vegans will always let you know they’re vegans. You may have heard this old Vegan joke before — “An atheist, a Vegan and a crossfitter walk into a bar. I only know because they told everyone within 2 minutes.” They’ll also make sure everyone knows they’re having a green smoothie…

Vegan

4 min read

Vegans, you’re not saving the planet.
Vegans, you’re not saving the planet.
Vegan

4 min read


Pinned

The suburban nightmare nobody warns you about.

Ah, so you’ve moved to the suburbs for the space, the peace, and the quiet. Congratulations! And welcome. But before you explore your cookie-cutter neighborhood with your kid in tow, let me warn you. Every mom around here is looking for a carpooling relationship. A new neighbor — especially a…

Parenting

4 min read

The suburban nightmare nobody warns you about.
The suburban nightmare nobody warns you about.
Parenting

4 min read


Feb 20

Our kids are not hyphens.

The myth about living between two cultures. — M y home is an American shopping cart: Honey Nut Cheerios, boxed mac & cheese, broccoli crowns, $8 Italian Reds, eat-all-you-can Cheetos, baseball caps, cuffed beanies, overpriced Cubs merch, 6 pack Bud Lite, Lodge skillet, dinosaur sticker sheets, Yankee candles, Crayola crayons, Wilson footballs, Thomas trains… dead giveaways of a…

Parenting

3 min read

Our kids are not hyphens.
Our kids are not hyphens.
Parenting

3 min read


Feb 7

The hunt for aliens is on.

And no, we’re not asking ChatGPT. — If there’s one thing that unites Americans, it’s our obsession with aliens. How else do you think the 1980s blockbuster E.T. became the highest-grossing film of all time. For 16 non-consecutive weekends, E.T. rocketed to №1 at the U.S. box office — a record no movie could match. As a…

Space

3 min read

The hunt for aliens is on.
The hunt for aliens is on.
Space

3 min read


Published in Artificial Intelligence in Plain English

·Jan 11

ChatGPT Will Not Kill Copywriting

It will force us to be better. — If there was a word of the year, ChatGPT would top the list. Just going by how it has exploded on the internet. This generative A.I. writing tool is all the rage. Forrester Research analyst Rowan Curran has declared it “the iPhone moment for A.I.” Elon Musk says it’s “scary…

Chatgpt

3 min read

ChatGPT Will Not Kill Copywriting
ChatGPT Will Not Kill Copywriting
Chatgpt

3 min read


Dec 9, 2022

Who owns our data?

And why we shouldn’t worry about it. — My kid’s back from school and is playing Minecraft on the Xbox. The video camera is on while he plays. The camera can watch him and record how he reacts. I can’t help but wonder — who owns my son’s playtime? On Facebook, I post pictures of my birthday cake…

Information

3 min read

Who owns our data?
Who owns our data?
Information

3 min read


Dec 2, 2022

Where have all the copywriters gone?

Content writers may have the answer. — Copywriters are disappearing faster than a cat on a mouse. On Planet Copy, that’s a sobering thought. Given they used to lord over their creative kingdoms not long ago. Today for every 6K+ open positions for copywriters on LinkedIn, there are 12K + job openings for content writers. In creative…

Writing

4 min read

Where have all the copywriters gone?
Where have all the copywriters gone?
Writing

4 min read


Oct 13, 2022

The HR manual of interview questions.

Spoiler alert: It hasn’t been updated in 20 years! — I’d been out of the workforce for almost a decade. So when I tried to make a comeback, I expected the world to have changed — telepathic interviews, four-day workweeks, offices staffed with industrial robots… In some ways, it had — creative in-housing was gathering steam, new social channels had…

Recruiting

2 min read

The HR manual of interview questions.
The HR manual of interview questions.
Recruiting

2 min read


May 13, 2020

How I found my voice.

Not my writing one; the one I use to interact with people. — Of all questions there’s none more annoying than “Why are you so quiet?” A question that’s thrown at me a billion times. Would you ask someone “Why is your nose big?” Or “Why are your eyes so close together?” Or “Why do you have a round face? But no one…

Self Improvement

5 min read

How I found my voice.
How I found my voice.
Self Improvement

5 min read


May 7, 2020

PETA, where are you?

The chickens are being gassed, the piglets aborted…is Veganism the only answer? — I’ve turned the page on another horror story. If you think animal abuse couldn’t get any worse, sorry. It got a whole lot worse. The pandemic has shone a light on what routinely occurs in dimly lit chicken houses and hog farms everywhere. Only, this time it made headlines. The…

Food

4 min read

PETA, where are you?
PETA, where are you?
Food

4 min read

Z_Apostrophe

Z_Apostrophe

2.5K Followers

Copywriter. Content marketer. Jargon slayer.

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