Thanks for writing this post, Jeff. This is a well-articulated, sober view of the latest dogma in the product community. We’ve found that both techniques yield unique insights, and picking only one is a bit silly.
While we also do real work for real companies, backing up “fake” work by conducting research with real people speeds up your learning process, and helps you focus on areas that most affect real users.
Thanks for this post, Daniel!
I agree with what you’re saying and think it’s worth saying. But I think we can make steps in the right direction by highlighting the positive rather than focusing exclusively on what everyone is doing wrong. There is a place in the world for both opportunity- and mission-driven entrepreneurs, but it’s true that people tend to hear less about the…
Why not use this article as a platform to highlight some of those companies you mention that deserve more attention? There must be at least as many mission-driven companies nobody knows about as there are articles complaining about the trivialities Silicon Valley focuses on.
Hi elizabeth, thanks for writing this. However, I don’t see how to accomplish some of the things that are presented as examples in this post.
For instance, in the Backchannel publication mentioned above, they use an image for the logo rather than the text logo + description. The only options I see available are title, logo…