What Twitter Ads Manager Doesn’t Want You to Know

If you’re on Twitter and you’ve been thinking about running advertisements, be sure to shoot for website engagement, but you need to do this very carefully, otherwise you will be screwed over big time.

A few weeks ago I tried for 4 hours to get a hold of Twitter. Four Hours. That’s a lot of time my friends.

What matters is that I could not reach them. Not at all. I tweeted at employees, I called every number I could find, and no one picked up.

So I can’t really trust twitter, especially when their ad reports show that I have eight new followers from two different campaigns, and both can’t show any bottom level data on where these people are coming from or which campaign worked (see below)

This is smart for them. They don’t want you to know what’s working because then you’ll increase your spend to a point that you can be substantially ahead of other companies.

Having learned about global ad campaigns through some good mentors in the last year, It’s clear where the priorities lie with advertisers.

Now, here is exactly how you need to make sure that you are not getting attacked by spam traffic and how you can track which campaigns are actually working:

1. Set up a goal in Google Analytics for the exact persona that you are targeting in your advertisement.
2. nope
3. That’s it.

It’s that simple.

That goal is what you will use to track traffic to your website as a conversion metricfor Twitter. This is good for two reasons:

1. Twitter likes to give you conversions. They want to, and the easier you make it for them the more they will (hypothetically) produce. Good!
2. You will only pay for those conversions, and having more will mean that your cost will go down.

This was written in a test project where you can actually watch me write in real-time.Open this Google Doc link in a new tab and keep it open in a browser. Check in from time to time and watch me writing. Message me for editing/commenting capabilities.