Stories among other things
“You cannot rely on what has been taught in books — that this is good, this is bad — there are always exceptions and every situation is different.
To flip Field of Dreams on its head, you build it, and the chances are, nobody will come. Nobody will magically land on your video, or podcast, or blog and suddenly give a shit. If that’s a…
Red flag #6: Your product isn’t ready if you can’t tell a compelling story.