Zafar Ansari
ART + marketing
Published in
2 min readDec 17, 2016

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When I was younger, I thought my life’s aim was to understand this world.

Now I think, it is more specialized than that. The aim is to find beauty.

I am drawn towards people and things which seem beautiful to me. I am interested in exploring them. I spend most of my time with them. I watch movies I find beautiful again and again. I try to write poetry because I feel their beauty. I try to build systems that seem beautiful. I like people who are genuine and truthful, because I find them beautiful. I try to work with people who I find beautiful.

Beauty cannot exist without comprehension. To find beauty you have to keep on understanding this world. Ever deeper and beyond.

This is why I detest people who I don’t find beautiful. Fake, sycophantic, hypocritical, false, vague and purposeless people.

The other thing I really like is clarity. When I find clarity of thought in somebody’s thoughts, I feel interested. I am drawn to them. Clarity is the direct result of a good comprehension. That is why I like straightforwardness. That is why I like the Western genre.

Clarity often results in discovery. Discovery is often beautiful. I live for that moment. I will die for that moment.

I like language that is concise and precise. I like language that is simple. Simple is beautiful. Simplicity is clarity. Simplicity is hard to achieve and yet great to aim for.

Two of my most favorite movies — The Matrix and Batman Begins — have similar ideas. A purposeless being is an oxymoron. Comprehension of a phenomenon entails hardship and sacrifice. Once you comprehend, you attain clarity, and find beauty.

How does one begin to understand?

By questioning one’s assumptions. Every perspective has its biases. Every bias is a shroud over truth. Every question a parting in the veil. Every answer a path.

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Zafar Ansari
ART + marketing

Engineer, reader, armchair thinker, wannabe philosopher