HOW TO DO TECHNICAL SEO? THE FULL GUIDE
This is a complete guide to technical SEO.
In this guide, you will learn how to technically optimize your website in different fields.
What is technical SEO?
In general, search engine optimization is the process of optimizing your website to meet the requirements of the search engines. It falls under 3 categories: on-page SEO, off-page SEO, and technical SEO.
We’re here to talk about technical SEO. technical SEO is the process of optimizing our website to meet the technical requirements of the search engines in order to rank higher on the SERPs.
Many people fail to distinguish between on-page SEO, off-page SEO, and technical SEO, but they all lead to the same result, which is ranking on the SERPs.
Whatever valuable content you have, it needs to be visible for search engine crawlers to crawl and index your site; otherwise, all you’re doing is useless.
Crawling, indexing, and fixing technical issues like top duplicate pages, broken links, thin content, and others are the main issues of technical SEO.
Let’s start talking about each one of them.
You’ll get to know about
- Crawling
- Indexing
- page speed
- XML sitemaps
- Duplicate content
- Site structure
- Mobile usability
- Https
- Lots more
In general, search engine optimization (SEO) is the process of optimizing your website elements to increase your ranking chances on the SERPs.
These elements include crawlability issues, site speed, broken links, and other aspects of optimization.
Some SEO experts consider technical SEO part of on-page SEO since they work with on-page elements and optimize them as linking, images, and more.
Others consider it as a unique category that needs special care.
Whatever you decide to consider, technical SEO is still an inevitable action to take if you want to be seen by search engines.
How important is technical SEO?
Whenever you create more content, your website becomes more vulnerable to errors.
Fixing these errors makes your website more usable by bots in order to crawl and index your pages, thus boosting the chances of ranking on the first page of the SERPs.
Secondly, users will not get a bad user experience (UX) due to page errors or forever-loading images, for instance.
Good UX (user experience) means more engagement, more dwell time, and less bounce rate.
This is why technical SEO plays a phenomenal role in ranking.
Let’s learn about the techniques
Technical SEO techniques
Technical SEO issues differ in type and severity.
Many of them can be resolved easily, others require some knowledge, and some severe issues need more experienced people to deal with.
Checking your website every week is a good way to prevent these issues from accumulating.
Crawling issues
Google uses spiders to crawl your website and send your data to the indexing department.
These spiders (robots) follow your links in order to get information about your content.
If you put obstacles in front of these spiders, these obstacles might function as traps that prevent them from moving on and doing their job.
