If you possess a business, you undoubtedly understand the significance of graphics and art production in your marketing. Quality art design and production can be used for both online and offline marketing efforts. Joined with copywriting, materials can be produced to create an effect on current and future customers. It is vital the printed product be as outstanding as possible; an office printer is probably not the best choice — especially for large jobs. Should your goal is often a professionally printed piece, it is critical to understand the two different printing processes: color spot printing and 4-color process printing. Each produces different results, and you will must experiment with both before deciding which approach to use.
Spot Color Printing
This process produces more vibrant, brighter results but includes a smaller selection of available colors. When printing in spot (single) colors, each color is applied individually for the printing press roller. If perhaps one color is required, you will have just one run of the press; if two are expected, there will be two runs, etc. Each color is layered one after the other to the paper. It remains the exact same with each and every print run because there is no ink blending required in the printing process.
Spot printing in color is usually used for ads that do not require full-color imagery, like business card printing, stationery, or literature including monochrome documents.
Spot color designs typically come in a limited number of colors, usually between one and three, with every applied separately on the paper.
Most inks for spot colors work with a standardized system referred to as Pantone Matching System (or PMS). Hues are assigned a number by the PMS system so commercial printers can print easily from the shade of your choice.
If it’s critical that the brand colors or the colors from the layout be exact with no variation, choose spot printing in color with designated PMS colors. Take a large soda company for instance: they always want the red colorization to get the exact same. They’ve got a designated PMS color to make sure no printed pieces drift toward a red that is too orange or too pink, too dark or too light.
What’s 4-Color Process Printing?
Four Color Process Printing
This involves the use of 4 plates called CMYK — Cyan, Magenta, Cyan, Yellow and Keyline (Black). The artwork that you supply is separated one plate per color. The inks are put on different rollers, and therefore are applied one by one using the printing press, providing a full 4-color card or design.
These four colors (CMYK), when combined, can make many different colors. Since the colors are blended during each print, they could vary slightly. And so the same design may have slightly different colors in case you print 100 of them.
In the event you manage a printing project using 4-color process and re-order the job, you may find variations in the output. If your number of the CMYK colors vary slightly, the output can look different. As an example, when there is a greater area of yellow, your skin layer tone of an person will appear differently.
This approach is commonly a lower priced option, but results will be different from job to job. That is suitable for printing detailed instructions or color photography which contain more than four colors.
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