The changing media landscape is a half-a-trillion dollar global industry that is being impacted and disrupted by one word: Engagement. We are shifting from passive viewing and tune-in ratings to leaning in on our digital devices and interacting with our content and each other.

As the market evolves, there’s an epic struggle ensuing between existing content and media companies and new market entrants; billion dollar global upstarts looking to take a bite out of the half-a-trillion. These “upstarts” feel they “control” engagement. These are companies like Facebook, Twitter, Snapchat, Netflix, Amazon, Intel and even the world’s largest telecom companies like…

Two weeks ago at WWDC, Apple unveiled their new iOS ARKit for developing augmented reality content. This is widely considered a major step for mainstream adoption as the program simplifies the coding process to make it easier than ever to test and deploy AR experiences.

As part of the announcement, Apple showed off a demo called Wingnut AR which was a tabletop display of a fictional desert town defending its outpost from flying enemy gunships.

In the past two weeks, developers all over the world have already tried building with the ARKit and have subsequently posted their experiments on…

In collaboration with New Amsterdam Media and multiple contributions from students at USC (University of Southern California), I’m excited to announce the 2nd version on the state of the VR/AR industry white paper we’ve written is going live on its own website before the end of the month. The paper covers topics spanning everything from mobile and tethered HMDs and accessories to live-action VR and 360 cameras, as well as an overview of enterprise use cases and interviews with leading executives on the hardware, software, and content sides of the industry.

Today I’d like to introduce one section of the…

5. LiveLike — Best Social Sports

LiveLike is the startup behind the Fox Sports VR app on GearVR, iOS, and Android. The Fox Sports VR app is a strong demo of how live sports in VR can be social and more engaging than watching on traditional second screens.

Some of the features include player stats, team information, the ability to switch between multiple vantage points, and even charts showing previous plays which to someone who just barely understands soccer as it is, looks very impressive.

The immersive media industry is the great unknown, growing rapidly with announcements of new innovations every day. I find that people outside of the Virtual Reality and tech industries are still trying to define how best to engage with VR as a source of entertainment or information. To help you understand how VR might apply to you, here are some fun, entertaining and informative ways to experience VR.

Music

• With artists looking for new ways to give their fans more exciting experiences, management and labels are looking to VR as a solution. …

Fan engagement is evolving because fans are wanting more. Organizations that have realized this are leading the way, using Virtual Reality (VR) and 360 videos to give the people what they have been asking for. One sports team that is taking the lead is the San Francisco Giants and Zeality has the pleasure of working with them this year to rethink fan engagement and onsite activation for their 2017 season.

Here are the top 5 takeaways every sports team should know about how to use VR to improve your fan engagement strategies:

Virtual Reality won’t be able to replace attending…

San Francisco Giants Fans Get Engaged with VR on Opening Day

Last Monday, April 10th was an amazing day for team Zeality. Working with the San Francisco Giants to bring a VR experience to The @ Cafe this season has been a great learning experience for us. We learned more about the players, engaged with avid fans while they experienced VR, and enjoyed the food in the ballpark :-)