The changing media landscape is a half-a-trillion dollar global industry that is being impacted and disrupted by one word: Engagement. We are shifting from passive viewing and tune-in ratings to leaning in on our digital devices and interacting with our content and each other. As the market evolves, there’s an…

Two weeks ago at WWDC, Apple unveiled their new iOS ARKit for developing augmented reality content. This is widely considered a major step for mainstream adoption as the program simplifies the coding process to make it easier than ever to test and deploy AR experiences. As part of the announcement…

In collaboration with New Amsterdam Media and multiple contributions from students at USC (University of Southern California), I’m excited to announce the 2nd version on the state of the VR/AR industry white paper we’ve written is going live on its own website before the end of the month. …

5. LiveLike — Best Social Sports LiveLike is the startup behind the Fox Sports VR app on GearVR, iOS, and Android. The Fox Sports VR app is a strong demo of how live sports in VR can be social and more engaging than watching on traditional second screens. Some of…

The immersive media industry is the great unknown, growing rapidly with announcements of new innovations every day. I find that people outside of the Virtual Reality and tech industries are still trying to define how best to engage with VR as a source of entertainment or information. …

Fan engagement is evolving because fans are wanting more. Organizations that have realized this are leading the way, using Virtual Reality (VR) and 360 videos to give the people what they have been asking for. …

San Francisco Giants Fans Get Engaged with VR on Opening Day Last Monday, April 10th was an amazing day for team Zeality. Working with the San Francisco Giants to bring a VR experience to The @ Cafe this season has been a great learning experience for us. …