YOUR BRAND IS MORE THAN A LOGO.
Designing a logo is not branding. Branding involves strategy. It’s a unique combination of a logo, words, typefaces, colors, personality, price, customer service, aesthetics, attitude, voice, and more, all working together to convey the personalized essence of what your company, product, or service stands for.
Strong brands capture the attention of their audience through memorable experiences and connecting at an emotional level. Motivating consumers and capturing their loyalty and trust makes all the difference in the world.
A logo with the pure essence of text will not create a memorable connection unless it expresses the projection of voice behind your brand. In which the story behind your brand is just as important. It all ties in through consistency.
If we go back to ancient times and look at hieroglyphics. The connection between imagery / illustrations identifies a specific thing, person, idea etc. Its significance is instantly recognized.
A logo should be represented and identified exactly the same way through symbolism. Iconic Symbolism should trigger a spark in our minds which makes us feel, question, and connect to a brand’s overall identity in a certain way. It’s what creates an everlasting impression. It’s what makes your brand stand out beyond and above the rest.
Share your thoughts and comments below… Thanks.
