Helpers win. Throw away your caricature of the slick-haired salesperson or the shrewd, cutthroat shark or the clever, sweet-talking huckster. In the short-term those guys can certainly win some victories or trick those who don’t know any better, but it catches up with them and they don’t last. …

Written for ZEV Media by Ayelet Mintz We’re all familiar with emojis. They’re playful, quirky, expressive, and you can easily add them to just about any email, text, or social media post you write. Although emojis are fun to use in our daily lives with friends, they are an indispensable tool that offers a unique advantage to social media marketers. What are these advantages? Read More on the ZEV Media Blog

Recently, Jon Bon Jovi came up with an ingenious idea. He produced a piece of content on social media that generated an enormous amount of viral, two-way engagement and tremendously boosted the visibility of his personal brand. We’re all used to recording artists releasing songs or even entire albums about…

To listen to the podcast interview, click here: Brandon Steiner on Hustle, Sports Marketing, and Having Balls Brandon Steiner on Hustle, Sports Marketing, and Having Balls Brandon Steiner is the founder and CEO of Steiner Sports, an iconic sports marketing and sports memorabilia company. Born right here in Brooklyn, NY…

Pay attention to the end consumer. Watch your target audience and notice their interests and behaviors. 👀 Let go of the past. Adapt to the new mediums where people increasingly spend their time. 📱 Let’s get real. 🤔 - When is the last time you read a print magazine and…

Have you made the shift? There is a major shift we all have to make in our minds. We often call the offline world the “real world” while dismissing our social/mobile activity as something that is separate and apart from “real life.” The “real world” where people now spend their…

If you want outrageous things out of life, then it’s completely outrageous that you don’t do anything outrageous to get them. How do you expect results if you don’t invest? Why do you expect enormously positive outcomes — in your business or in life — if you’re not willing to do what it takes to get you there? Think about anything in life or your day-to-day experience. Nothing comes easy or without paying the price.

Don’t try to be an #influencer for the sake of being an influencer. Don’t become a personal brand for the sake of becoming a personal brand. Rather, focus on providing value to others. Let the influence come to you as a result. I think that’s a recipe for failure and…

How do I get results on social media? Glad you asked. I get this question all the time! Or, sometimes it’s more like: “Yeah, but I need to see results! What are the results?” So, let’s define this funny little word, “results.” Results are the outcomes you should expect from…