3 proven tricks for irresistible email headlines
Honestly, if you never made it this far, we’ll have wasted our efforts creating this content, no matter how good it was.
The same goes for you.This post highlights 3 simple techniques for writing effective headlines that demand attention.
A quick comment on your intro paragraph: keep it snappy
It’s all about THEM. What benefit will THEY get from reading this? What is in it for them? How will it make them feel? It is very important to set the expectations up front in the introductory paragraph. Wherever possible, back it up with a quick statistic.
Going back to the title/headline
- Headline formula, seriously?
Trust us, you will never ever look at headlines the same way again! And yes, there is such a thing as a formula for creating successful headlines. The formula was created by our friends at Coschedule and it looks like this
But it’s not the ONLY formula. You can check out Danavir Sarria’s post that talks about 62 different categories of email topics for maximum impact.
For quick reference, we have created a PDF document that you can download here.
- Headline open-ability worthiness
The next obvious step is then to check its open-ability worthiness. Once again, our friends at Coschedule have crafted a formula that analyzes the overall structure, grammar, and readability of your headline. It’s a very good tool that makes you think twice about your headline. You will not always end up with and A+ score, but it will at least help you brainstorm a bunch of alternatives before settling down on the final one/two headlines.
- Emotional Marketing Value
Once you settle down on your final one/two options, ask yourself if your headline invokes an emotional reaction? Simply put, when was the last time you opened a random email in your inbox that did not offer any emotional benefit to you? The term is called Emotion Marketing Value and you can analyze your headline for EMV below.
Also, remember, English language contains approximately 20% EMV words. And for comparison, most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.
- Headline Idea Generator
Finally, if you are a startup or a small business, you do not have the luxury of a full-fledged marketing function who can come up with tens of suggestions for each of your blog/newsletter headline. Thankfully our friends over at Portent have created a smart little title idea generator tool you can try it out right now! Warning: it’s highly addictive.
Food for thought
Here is how some of the money was spent ! What do you think ?