3 Reasons to Start Crowdsourcing Now
Everywhere you look, people are talking about the power of crowds to spread great ideas. Sites like GoFundMe and Kickstarter are offering spaces for people to fundraise for everything from startup wine bars to flying cars to potato salads. Technology has made it easier than ever to get widespread crowd support to make your ideas happen, and people are excited to see the ideas that are out there.
But what if you’re still in the idea-making stage? What if you need some help getting started? Is there a way to leverage those crowds to help you iron out the wrinkles in your latest project?
Absolutely. It’s called crowdsourcing, and it’s time to give it a try.
Let’s talk about how crowdsourcing differs from a direct employment system: in a traditional company, employees are hired based on their skill sets, assigned specific tasks and responsibilities, and receive a salary in exchange for fulfilling those responsibilities. In a crowdsourcing company, managers identify a problem and push the opportunity out to a diverse group of innovators. In response, the innovators share their ideas (sometimes in exchange for incentives) and the company chooses the solution that works best for them.
Intrigued? Here are three reasons you should start crowdsourcing today.
1. Crowds are intrinsically motivated.
While the traditional employment model has worked for hundreds of years, it doesn’t encourage creativity. Employees often aren’t motivated to think outside of their specific duties and responsibilities when they know they take home a paycheck either way.
Crowds are looking for problems to solve, and they’re often motivated by the thought of improving their reputation among peers.
But with crowdsourcing, creativity is encouraged. Crowdsourcing is about solving problems, not about daily responsibilities. Crowds are looking for problems to solve, and they’re often motivated by the thought of improving their reputation among peers. This encourages innovators to work hard to come up with the best ideas, not just the first idea that works.
2. Crowds allow experts to rise to the top.
Have you ever given a task to the wrong person? In a traditional employment model, it’s easy to do. John’s job title says he’s in charge of performing Task X, so everyone gives him Task X to do. Sarah doesn’t have Task X in her job description, but she’s actually great at Task X and knows a way to do it more efficiently than John–but no one ever asks her, which means the company is losing out on a great opportunity.
The best innovator for the job rises to the top, and you can quickly identify the person who fits your needs.
When you crowdsource for solutions, you end up working with more Sarahs, and Task X gets done faster. The best innovator for the job rises to the top, and you can quickly identify the person who fits your needs.
3. Crowds are flexible.
Need it now? Need it done a specific way? Try crowdsourcing. When it’s two in the morning on a holiday weekend, or when you need someone who has a very specific skill, the flexibility that comes with a large crowd is your most valuable asset.
Maybe no one at your company or in your network has the skills to get the job done. Maybe your team doesn’t have time. Someone out there does, and they’re looking for an opportunity to put their talents and time to good use.
Ready to get started?
So, you’re ready to try crowdsourcing. Where do you start? You can’t just release your idea out into the world on social media and hope for the best. Luckily, there are websites devoted to helping you find the right crowd. Zillable, an online network of innovators, can help connect you to people with specific skillsets, experiences, and ideas. Share a problem with a group, ask for feedback, and recruit creative thinkers for your team, all on one convenient, easy-to-use platform. Zillable’s free to use and comes with a crowd ready to help you come up with the next big thing. Try it today.