Love Island might be over and our winners crowned (well done, Amber and Greg), but for the other contestants on love Island, their journey is just beginning. Although some may go back to their previous roles as beauty therapists, pharmacists, or even firefighters, many will take an alternative route and…

Food products, recipe books, restaurants, supermarkets, beverages, utensils, the list of what the food and beverage industry offers is endless. But so is the list of food enthusiasts who have an incredible influence on social media. Lifestyle influencers, foodies, the health conscious, cocktail masters, chefs and home owners, all create…

Covid-19 (Coronavirus) has affected everyone globally. At ZINE, we wanted to look closer at what impact this has had on social media and how this impacts influencers and brands, respectively. Everyone in the world has been impacted by COVID-19 in some way. …

Successful bloggers and influencers know how to pitch themselves. What’s more, understanding the fundamentals of pitching means you are more likely to win collaborations with the brands that you like the most. This helps your overall image to remain authentic and you keep the trust of your hard-earned fans. …

People love watching YouTube. In fact, 5 billion videos are watched on YouTube every single day. That’s equivalent to 67% of the entire world’s population watching a video every single day. YouTube videos are usually quick, easy to consume and enjoyable no matter what genre you’re interested in. It’s easy…

If you’ve ever been confused about the difference between impressions and engagement, this blog post distils it all. The reason the terms are often confused or intertwined is because different social platforms use slightly varying definitions, so we’re here to set the record straight. …

Making money on Instagram is probably the hottest topic right now, a platform not only for photo sharing but for e-commerce, influencers are now blogging for money on Instagram with ease. …

When it comes to how much to charge for a sponsored post there is no real consensus. However, it is extremely important that you know your worth, especially when first you’re first starting out. There is often a misconception that big brands will always have a big budget but it…

According to a report by Altimeter, 57% of marketers said influencer content outperformed brand’s own content. That’s why so many brands are becoming interested in ‘content-only’ campaigns created outside of Instagram and other social networks — to use on their own channels. As more brands start to recognise the power…