The days of tightly controlled corporate messaging distributed through limited channels are over. Your PR strategy might not need to include WSJ or TechCrunch. It might not even need to include a press release! Instead, it might be speaking at events and broadcasting them live on Facebook, or making guest experiences on podcasts, or telling your customers’ stories through jargon-free case studies on YouTube.
Traditional PR is broken
Iliyana Stareva

Literally be everywhere you can be.

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