How to engage millennials at your event

Infographic by zoliro.com — original post

There is so much information out there to explain HOW to get Millennials to your event and how to increase attendance by creating great hype in the lead up to the event.. but when it’s crunch time.. and the moment comes to actually make an impact DURING the event — how do you engage with them to ensure the hype continues well after the event has ended and create a legacy?

Millennials are the generation that enriches the industry with different expectations and experiences.. As opposed to Gen X (AKA Baby Boomers) they value happiness, passion, diversity and discovery well over the traditional, more stable, values.

You need to get in there and build the event experience around these values to keep the attendees on their edge and talking..***INSERT FOMO EFFECT HERE!***

Quick Tip: To keep the nostalgia flowing and the FOMO brewing, use the #TBT (Throwback Thursday) phenomenon to literally “throwback” to your event. Re-post some pictures, videos or event retweets from the event, throughout the year to get the hype going for your next event.

Engaging millennials at your event can be a fun and creative process. Instead of waiting for Millennials to fall into the traditional behavioral patterns, get to know their values! Plan your in-event activities to appeal to what matters to them most.. and their desire to be first-hand experiencers.