Why are South Asians afraid of sharing their Business Models with Incubators?

Source: Wikipedia

So frustrating to see that incubators want you to present a business model? Are you afraid that your idea will go wasted and someone else will make a startup out of it? What is holding you back from executing your “IDEA”? To tell you the truth, it is probably because you are probably someone from South Asian background.

Idea isn’t idea until it’s executed — Ajmal Paiman (DYS2017)

This is exactly why you need a business model for idea to have self sustainable growth. Your fears might get eliminated once you realize that there is a standard business model canvas for more or less any idea and that everyone has to follow it knowingly or unintentionally.

Business model is very important — at the end you need the startup to be sustainable and generate a return, otherwise why would anyone invest in it (other than for charity). If you haven’t developed this skill yet, spend some time and learn it or partner with someone who can do this for you. But don’t even think about launching a startup without this discipline being in place.

Must Cover these Four Things in Your Business Model:

-How much and how will you generate revenue?
-How much would it cost to deliver the required product/service?
-How much investment is required?
-How much time would it take to recoup the initial investment (payback)?

If you have answers to above, you should not panic about sharing your idea. I personally believe, if you don’t know how to execute it or how to present its business model, then it is surely not a business idea. It is just like a random thought that thousands of people discuss everyday in their free time (At times when they are sh*tting). This is why, we finally decided to launch “Bijli Haazir” after five years of serious though.

Incubators are scouting camps

Are they? Blaming incubators is just an excuse. If you don’t have business model, how will you even run a business. Just google what business model is, its no rocket science. Just two three straightforward things and its done. No incubator want a perfect model, all they need to know is your understanding of the problem you are solving. I have never seen a selection criteria that is purely based on business model. Considering you had great ideas which someone else executed well, have you ever tried next time to add someone in your team with good business and execution skills?

One of them is idea validation which is to be done by prototyping. That’s why people keep pivoting till you find the right answer. An Idea isn’t really “Execution Dependant” at all. It’s still an idea, though, with some cash in hand and experienced and sincere people to work with, the very idea can be worth billions one day. Man’s Flight was once, an idea, too.

Newsflash — your business model will always be wrong when starting out, but the exercise itself is more important. Forces you to structure your thoughts in a way to plan goals, not what you’ll have to do 100% correctly to achieve them. There’s no way that guarantee success of your business model unless you execute it. Just do a quick prototyping and test it in the market.


It’s simple without proper business model your idea will remain the idea not the business. Investors first question in the mind always creeps how would you make money? Evangelize your product/idea with a broader mindset. I prefer use Business Model Canvas to make your idea clear. Before business plan what you need to know is a thing name as BMC. Business Model Canvas is a very summarized version of Business Plan. Try to write down your idea on the nine blocks of BMC and take it from there to create a 10 slide pitch deck.

Logical Framework Analysis

In many respects the problem analysis is the most critical stage of project planning, as it then guides all subsequent analysis and decision-making on priorities.This business canvas is a great logical framework analysis tool.

If you can still ask ‘how?’ questions and not find the answer in the draft Logframe (with the accompanying draft workplan showing activities), then it is not complete. — Red Cross (2006: 23)

Aw… somebody stole your idea? Stop Whinning! There’s always room for more startups even with similar or very similar ideas! Careem, Uber. Ring any bells? Asking for a business plan is for the incubator to understand what you’re doing more simply, and for you to demonstrate an ability to communicate more effectively to a potential investor or customer.




Entrepreneur at Zorays Solar Pakistan, Contributor at Data Driven Investor. www.zorayskhalid.com

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

SaaS and marketplace founders, finally united!

Dr. R Kishore Kumar: An Entrepreneur-Par-Excellence

Dr. R Kishore Kumar: An Entrepreneur-Par-Excellence

Dr Toscha Dickerson of Dickerson Management & Associates: Second Chapters; How I Reinvented Myself…

Enterprise & Deep Tech Weekly

Why Great Ideas Alone Aren’t Enough for New Startups Anymore

The Psychology of Giving: Removing the Behavioral Mechanisms Preventing People from Donating

Founder Talk

I Survived Toxic Startup, Here’s the Antidote

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Zorays Khalid

Zorays Khalid

Entrepreneur at Zorays Solar Pakistan, Contributor at Data Driven Investor. www.zorayskhalid.com

More from Medium

Building a business from the ground up

How To Find Trending Content for Influencers, Bloggers, and Business Owners — The Serene Corner

How to become an Evangelist?

Packaging for a Digital Savvy world: Trends and Takeaways