5 Important Factors For Better Website SEO

I always think that people’s “SEO tips” are a lot like fitness advice. If you ask two different people how to achieve a certain result, like building ab muscles, you’ll probably get two different answers. SEO is built upon best practices, and since we know what Google is looking for when determining how to rank websites, we can follow these best practices and achieve a level of success.

Google uses about 200 different ranking factors, but best practices are still centered around two things: what you do on the website, and what you do off the website. Let’s take a look at some practical tactics that you can take whenever you create a new page on your site.

If you’re looking for even more tips, download my free SEO checklist: http://bit.ly/best-seo-checklist

1. Create short, keyword rich URLs

When creating a new page or blog post, you should take time to identify the main idea of the page, and use that keyword within the URL. One way that search engines determine the topic of a webpage is through the URL, and visitors can often understand the context of the page by looking at the URL. These URLs should be succinct and easy to remember.

15 SEO Best Practices for Structuring URLs — Moz

Top 10 Most Important SEO Tips for URL Optimization — My Site Auditor

Five Steps to SEO-Friendly Site URL Structure — Search Engine Land

2. Use appropriate keywords in the title

Keywords in the title tag are an important ranking factor, so be sure to add the keyword as close to the beginning of the title as possible. You can help rank for variations of the main keyword by adding words like “Best” or “Review”.

How to write meta title tags for SEO — Search Engine Watch

Crafting good titles for SEO — Yoast

SEO Title Tag: 4 Simple Rules and Quick 5 Steps to Ranking Success — BrightEdge

3. Call to action in the meta description

The meta description is what Google uses in the search results, and also what Facebook pulls from when someone shares a page from the site. You get about 150 characters, so give people a reason to click through to your site.

How to Write an Effective Meta Description — Hubspot

Meta Description Magic: Think Less about SEO & More about Click-Throughs — Kissmetrics

The Ultimate Guide to Writing GREAT Meta Descriptions Every Time — The Sales Lion

4. Formatted content

Instead of a big chunk of text on a page, break it up with headings, bold text, images, videos, links. The goal here is to keep readers on the page and the site longer, and also give them the ability to scan and digest the information easier.

7 Actionable Tips For Creating An Engaging Blog Post — Linkedin

Steps to a Google-friendly site — Google Search Console Help

6 SEO Tips for Website Content — Woorank

5. Image alt tags

When you upload the image to the site, you can write an ALT tag, which should describe the image. The file name of the image should be the same.

10 Must Know Image Optimization Tips — Shopify

6 Tips on Image SEO — TopRank Blog

How to Optimize Images for Better Search Engine Rankings — DIY Themes

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