5 Important Factors For Better Website SEO
I always think that people’s “SEO tips” are a lot like fitness advice. If you ask two different people how to achieve a certain result, like building ab muscles, you’ll probably get two different answers. SEO is built upon best practices, and since we know what Google is looking for when determining how to rank websites, we can follow these best practices and achieve a level of success.
Google uses about 200 different ranking factors, but best practices are still centered around two things: what you do on the website, and what you do off the website. Let’s take a look at some practical tactics that you can take whenever you create a new page on your site.
If you’re looking for even more tips, download my free SEO checklist: http://bit.ly/best-seo-checklist
1. Create short, keyword rich URLs
When creating a new page or blog post, you should take time to identify the main idea of the page, and use that keyword within the URL. One way that search engines determine the topic of a webpage is through the URL, and visitors can often understand the context of the page by looking at the URL. These URLs should be succinct and easy to remember.
2. Use appropriate keywords in the title
Keywords in the title tag are an important ranking factor, so be sure to add the keyword as close to the beginning of the title as possible. You can help rank for variations of the main keyword by adding words like “Best” or “Review”.
3. Call to action in the meta description
The meta description is what Google uses in the search results, and also what Facebook pulls from when someone shares a page from the site. You get about 150 characters, so give people a reason to click through to your site.
4. Formatted content
Instead of a big chunk of text on a page, break it up with headings, bold text, images, videos, links. The goal here is to keep readers on the page and the site longer, and also give them the ability to scan and digest the information easier.
5. Image alt tags
When you upload the image to the site, you can write an ALT tag, which should describe the image. The file name of the image should be the same.