Why does one choose to use Gmail over Yahoo, Medium over Blogger — if the features are 99% the same? It’s definitely not about disrupting usability standards. It’s about that additional layer of sophistication that can only be achieved when you put enough time and brainpower into the tiniest details, the most subtle animations, the most elegant transitions – not just for the sake of creating whimsical dribbble shots.
…ugh one person. One person has the final say. Matt, the other partner, doesn’t let this bother him. “It’s like with Van Halen. You can sit there and think ‘it’s all Eddie Van Halen’, but as soon as David Lee Roth leaves you’re like ‘fuck this band’.”