How to Establish Yourself as a Thought Leader Using Social Media
As a thought leader, you are considered an expert in your particular field or industry and are looked upon as someone with influence. Not only does establishing yourself as a thought leader take work and commitment, but it also entails knowing about the various social media platforms and which ones work best for your message. Some take years to become a thought leader, while others can easily grasp this newfound authority with ease — but regardless of how long it takes you to reach this status, the rewards are plentiful. As a thought leader, you’ll find new customers, gain more exposure and be able to network with other thought leaders in other industries and fields.
If you’re on a mission to become a thought leader in your industry, here are some great tips to make it happen:
The way to reach your target market and become an authoritative figure in your industry is to consistently publish free content. This way, more people are exposed to your work and will start to recognize you as a thought leader and feel connected to your message, thus being a loyal follower to your brand. To do this, make sure that you are creating unique and valuable content that your target market will want to read in the form of newsletters, blog posts, e-books, white papers, YouTube videos and podcasts.
You can use one or all of these platforms to get your message out, but make sure that you commit to learning how to use each one correctly. After all, you want to make sure that you maximize each platform to have the most success. And you don’t even need to do all of them to become a thought leader; you just need to work with a few really well and use it to your advantage. Many prefer blog posts, newsletters and podcasts because they are easier to create and manage and can be pushed out to all of your social media channels easily. But whichever you choose, make sure that they are filled with valuable information that will not only establish brand awareness and credibility, but will also help you become a thought leader.
Maximize Social Media
Twitter, Facebook, Instagram, Tumblr, Medium, YouTube, etc. are all popular social media channels to distribute your message to your audience. You can easily send out your blog posts, newsletters and podcasts to your fans and followers through your social media channels, but make sure they aren’t just random posts that links to your site. Instead, you need to share things that will engage readers and followers so that they can join in on the conversation and want to share your message with others. Posting pieces on Facebook or Twitter or snapping random pictures on Instagram won’t help you become a thought leader if they aren’t filled with some sort of value for your followers. And even if you don’t have a blog post or podcast to share, you can easily engage with followers by answering people’s questions about you or your industry and sharing other relevant content by others in the same field.
Tell Your Story on Social Media
To start becoming the thought leader you want to be, start by telling your story instead of some corporate branding message. People want to get to know the real you so that they can connect to you on your social media channels. Introduce them to the person behind the company or brand and go in-depth about hobbies, family matters, life stories and more so that they can see that you’re a person they want to follow. By injecting something personal into your social media messages, you’ll be able to connect with your audience and build a rapport with them. Sharing your tale will help them personalize your brand or business.
As you continue to grow as a thought leader, you’ll need to be consistent with your social media presence. Even though you might be busy with life and business, continue to grow your brand’s efforts so that you’re consistently seen as a thought leader by your audience and others.
Thoughts? Questions? Contact me anytime!
Ever Gonzalez @_EverGonzalz @OutlierOnAir