#TwitterSmarter Chat at First Glance

Before joining the #twittersmarter chat today, I had absolutely no idea what I was getting myself into. I had never participated in something remotely similar to a Twitter chat before, so I was intrigued.

This week’s #twittersmarter topic was how to create & promote a lead magnet on Twitter with Madalyn Sklar (https://twitter.com/MadalynSklar) special guest, Aaron Lee(https://twitter.com/AskAaronLee). I found that the format of the chat is very interesting. Madalyn posts questions that everyone is welcome to answer along with the special guest. I enjoyed how everyone was able to voice their input on the question, I was able to see different forms of advice regarding the same topic. It was a neat way to see so many different perspectives in the same place. The #twittersmarter hashtag was a hit and was constantly receiving hits from people from all over the world!

There were eight questions total, all related to lead magnets, what they are, how they can help you find followers, which kinds of lead magnets are the most successful on Twitter and much more. I found that Aaron Lee’s answers to these questions were quick, precise and easy to follow. He did not talk over people’s heads with terms that were hard to understand, which was something that I was hesitant about before the chat started.

One of the first things that I learned from this #twittersmarter chat was the secret sauce to being successful on Twitter. According to Madalyn Sklar, the secret is consistency, listening and engaging. Before my Social Media Management class, I used Twitter solely for retweeting and seeing cute pictures. Now I know that I wasn’t using Twitter to it’s fullest potential.

Something else I learned during this chat was what a lead magnet actually is. I had encountered lead magnets many times in the past, but didn’t know what they were. Aaron Lee described them as, “A lead magnet is simply an offer of something of value in exchange contact information. It’s usually an email address.” I have to admit that I felt a little dumb for not knowing the term for that, considering how many times I have fallen for those personally!

I also learned specific lead magnets that work specifically well on Twitter. A lot of the chat participants mentioned that audio books, free trials and cheat sheets work best on the Twitter platform. Of course, it all depends on the kind of customer base you are trying to attract.

Overall, I had a great time participating in this Twitter chat. I was able to interact with people I probably wouldn’t on a regular basis, which was cool. I would like to say that I would probably participate in this Twitter chat again sometime soon!

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