If you want to start a new niche website or blog, targeting of low difficulty keywords can be a gamechanger for your websites visibility in search engines and can boost your organic traffic.
They are typically less competitive because their search volumes are lower or are less targeted by other websites.
The generation of additional organic traffic itself should already be enough motivation to target these keywords, but if you find low difficulty keywords with an high CPC, then this is gold.
CPC is the cost per click, the price an advertiser pays each time a user clicks on their advertisement.
So if you find keywords with these two metrics, it is easier for you to rank higher and additionally bring in more money for instance when you use Google Adsense on your website.
I will show you a simple way to find low difficulty keywords with an high CPC using Semrush.
You already have started Semrush, do this now:
- Click “Keyword Magic Tool” on the left side in the middle of the toolbar
- Write the keyword you are interested in into this bar
- Select the country, where you want to get your keyword data from
- Click “Search”
