Why Behavioral Economics is Cool, and I’m Not
Adam Grant

Fantastic read Adam — I sure wish there was more content like this on the web. As a career cybersecurity practitioner, I’ve spent years studying people from a social engineering perspective and I still find the study of people to be just a bit like looking through a kaleidoscope while being tumbled in a clothes dryer :) — It’s just hard to make sense of the human element sometimes regardless of your title;)

Thank you for taking the time to author this article — It is truly appreciated!