I am realizing more and more that the differences between Management, Sales, Leadership, and Negotiation are smaller than traditionally thought. The common theme across all of these traits is persuasion. You are getting the other person to do something because they want to do it.
Furthermore, listening is a key aspect of all of the above. If you can’t actively listen, you can’t persuade. In any good sales call, meeting, negotiation, etc. you should only be talking AT THE MOST 30% of the time. Any more, and you’re not in control of the conversation.