You send these directly to friends in the app. They last anywhere from one second up to ten seconds after being opened, then the “snap” disappears.
The Snap Generation: A Guide to Snapchat’s History
Gary Vaynerchuk

The is where I (still) get lost. The psychology of *sending* something to lots of people (Snapchat) as opposed to posting it to a passive feed where recipients can *choose* to look at it in their own time (every other platform) feels uncomfortable to me. I’d feel arrogant doing that. “Hey here’s some amusing thing I want you to look at”.

I have Whatsapp for doing that privately within a small circle of close friends.

Given that I’m not leading some amazing Casey Neistat-type life, what would I possibly send to a large group of people? Is it just for people with incredibly big-egos?

I want to understand. Presumably I’m missing the point.

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