Brandon Hopkins

Embrace uncertainty and go MoSCoW. You don’t have all the answers, and every project is a leap in the dark. So agree on high level requirements based on ‘Must have, Should have, Could have, and Won’t have’ rather than granular fixed-scope, fixed-cost arrangements which always end in tears and acrimony.

Offering both strategy AND execution services represents the future operational model. If Ad holding groups can neither clean house, nor compete with the war chests of the consultancies…

Design is a process that can be applied to anything, including our work environment. Why are you still complaining about bad meetings, instead of redesigning them?