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There’s a lot of information out there on how to maximize your sales — but how much of it is relevant to your business? Sales research is often based on the assumption of a one-time sale and a business model based on selling products.

Sometimes that age-old wisdom holds true for subscription-based businesses…and sometimes, what works for another business can hurt a subscription-based business.

The question for you, then, is what are the key differences for customers between deciding to buy a one-time product and signing up for a subscription product or service? …

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When it comes to marketing, you might think that spending less — whether overall or per customer — is the best way to go for your company. After all, you’ve got a business to run and a budget to maintain. Right?

It might not be as cut and dried as you’d think…keep reading to find out how you can use data to strategically choose where and how to reinvest in marketing and get better results.

In short: spending more can get disproportionate results…when you do it right

In another post, I talked about a scenario where a hypothetical business reduced churn by 1.5% using strategies to decrease involuntary churn. In that example…

As an online business owner, chargebacks are part of your day-to-day life. But that doesn’t mean you have to accept them and move on. In fact, there are a lot of ways you can reduce chargebacks automatically, without having to respond to every single case by hand.

First, let’s talk more about how chargebacks work and are classified. Chargebacks are typically classified into two distinct types: friendly fraud and criminal fraud. Friendly fraud is usually just buyer’s remorse or forgetfulness. Sometimes, it’s denial — “there’s no way my husband was looking at those kinds of sites!” Either way, it’s not…

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When you’re running a subscription business, churn is just part of the game. Granted, you want it to be as low as possible, and you probably work hard on reducing your churn month to month…but how much attention are you paying to your involuntary churn?

While you’ll never be able to entirely eliminate churn — involuntary or not — you can decrease it as much as possible.

In particular, involuntary churn, when a previously happy customer is lost due to circumstances like an expired credit card or declined transaction, is typically preventable.

And not only is it preventable…it’s potentially costing you much more money than you’ve realized.

On average, most debit and credit cards issued expire after three years, with some US card issuers shortening…

Illustration by Michele Rosenthal

Mia Judkins, lead project manager at ModCloth, has had a career spanning from New Zealand to San Francisco, from stage management to software project management, and including two separate stints at ModCloth.

Read on to find out what she’s learned from those twists and turns:

From the Stage to Scrum

Mia’s career aspirations early on were fairly one-track: “I wanted to be an actress in New Zealand’s one and only soap opera at the time, called Shortland Street.” She went to university to further her acting ambitions…only to discover that she hated acting.

However, all wasn’t lost. In the process, she discovered that, though she…

Learn how GROW’s founder is making it dirt simple to grow your own food.

Illustration by Michele Rosenthal

Idan Cohen, co-founder of GROW, has never shied away from a challenge, whether that was helping to usher in a new era of TV technology or pioneering products. Read on to find out what’s driven him to keep iterating over the course of his career.

From satellites to Samsung

Idan started his career in the Israeli military, where he was recruited into a small unit that was developing software for reconnaissance satellites. “It was an incredible opportunity — almost everyone we were working with were ex-NASA engineers who immigrated back to Israel after working in the U.S.”

After he was discharged from military service…

Boiler Room streams DJ and band sets to audiences around the world. Head of Product Pam Hernandez keeps the team (and the fans!) moving.

Illustration by Michele Rosenthal

While you don’t always have to bring your personal interests to work, when you get the chance to, it can often create an especially fulfilling career. Pam Hernandez, Head of Product of Boiler Room, has always had an interest in music, so when she got the chance to work at a company at the intersection of music and technology, she jumped at the chance.

But how did she find her way there? Let’s backtrack a few years…

From Vancouver to London

Pam grew up in Vancouver, where she completed a degree in human resources and entrepreneurship. “I’m passionate about people management and processes that…

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If you’re at all into the world of fiction podcasts (and possibly even if you aren’t), you’ve probably heard of the Adventure Zone — the RPG podcast by modern podcasting luminaries the McElroy brothers (and their delightful dad).

The Adventure Zone (or TAZ, for short) has brought a lot of people to RPG podcasts and audio dramas in general. Right now, they’re doing a few mini-arcs while they figure out which system to play with after wrapping Balance, their three-year long campaign that they started with.

The mini-arcs have been great, but since they’re so short, it’s natural for them…

Illustration by Michele Rosenthal

While marketers can build a brand and sales people can pursue high-leverage deals, when it comes to getting people (especially software engineers!) to try your product, it often comes down to word of mouth. And the best kind of word of mouth comes from peers — fellow developers in the trenches who have felt their pain and understand their unique challenges. These days, more and more software teams are bringing in people to serve in that role as either developer advocates or “developer evangelists”.

If you aren’t familiar with the title, “developer evangelist” can sound like one of the many…

Illustration by Michele Rosenthal

Whether you’re 27 or 72, the K-12 classrooms of today are so to be drastically different than when you were in elementary school. Digital advances — from the internet to touch-screens and video-conferencing — is changing not only the way students learn, but what is being taught.

In this article, we explore companies working on the future of education, and how they’re tackling problems at the intersection of education and technology:

Creating global citizens

Empatico is one example of a company that’s looking towards the future. The CEO of KIND (yes, the same makers of the popular snack bars!) founded Empatico because he…

Michelle Nickolaisen

Content marketing manager at Rebilly, writer (

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