Usability Tips for Content Strategists
Here are some articles published in 2015 from Nielsen Norman Group that you might find helpful as a Content Strategist:
(to test your usability knowledge, take their user-experience quiz!)
Ask my husband and he’ll tell you, I’m a multi-tab maniac. So are most of my co-workers in this field. Are we just being “millennial,” “power users,” or both?
As a content strategist, the importance of understanding user behavior in regards to browser tabs helps me:
- Remember to always ensure any hyperlinks I add to copy opens in a new browser
- Provide better direction to clients on the importance of web copy in browser tabs, especially when targeting power users or Millennials
- Backup my IA decisions regarding breadcrumbs and navigational indicators that involve clear and concise copy
- Dive deeper into website analytics and what page visit durations can or can’t tell me
- Consider measuring the extent of page parking to audit a site’s existing content and whether it is enticing or not delivering results users want
- Give the rest of my team more duties =P
Whether I’m suggesting user flow for a website redesign, ideating particular web forms, or writing web copy, articles like this are handy to keep best practices at the forefront of web design projects.
Surprisingly, a lot of website out there still require user registration to make a purchase or don’t present the option well.
You ever go to a site for the first time and after 2 seconds an overlay pops up saying something like, “blah blah, enter your email here….” Me? Yes, and I always say.. “No thanks, not reading it, clicking the close button because I didn’t come here to be interrupted…please let me see the web page or article I came to view.”
Having a background in marketing, getting someone’s email this way is tempting.
But, as a user, I’ve been so frustrated by them. Overlays are terrible when they’re at the wrong place, wrong time, or simply overdone.
For copywriters, this is useful in providing solutions for problems that require content creation, user-orientated language, and clearer, more concise descriptions.