David HorneLong-Term Thinking Takes PatienceThis week, my partner and I focused our efforts on helping ensure our teams are staying unified and adjusting mentally to all the changes…1 min read·Apr 25, 2020----
David HornePositioning Isn’t StaticOne of the misconceptions of positioning is that it’s static. People read Trout & Reis, looked at their brand as the source of truth and…1 min read·Apr 13, 2020----
David HorneinThe Honestly PressApril 2020 WFH PlaylistAlmost everyone is adjusting to new work habits and routines.1 min read·Apr 7, 2020----
David HorneCertaintyI ran across this excerpt (below) from C.S. Lewis this week. It was written in a time when after WWII, a lot of people were scared of…2 min read·Apr 2, 2020----
David HorneinThe Honestly PressThe Goal Isn’t Efficiency. It’s This…In today’s world, I believe being a good listener is a superpower.1 min read·Mar 16, 2020----
David HorneListening is a SuperpowerI’m working hard at being a better listener. The people and leaders I admire most are great at it and so few people are (even good at it).2 min read·Mar 1, 2020----
David HorneinThe Honestly PressNarrative That ResonatesI’ve been thinking a lot about the importance of narrative in our communications. This doesn’t only pertain to our creative work. It is…1 min read·Dec 22, 2019----
David HorneReceive, Apply & AdvanceNot too long ago, I took the Clifton Strengths Finder assessment. My scores came back to say my top theme was “learner”. While there are…1 min read·Aug 22, 2019----
David HorneinDesign PttrnsPttrns 2018 Recap & Coming SoonA look back at the best design patterns of Q4 and what’s in store for 2019…2 min read·Jan 4, 2019----
David HorneAvoid the LandminesI’ve been working my way through the book “Bad Blood”. It’s about the startup Theranos and is one of the better books I’ve read this year…2 min read·Dec 22, 2018----