Student of Information Systems @TUDarmstadt , co-founder of a small web agency. Excited to share my thoughts about books I read and other stuff here on Medium.
Yesterday I heard a nice guest lecture held by an executive representing German publisher Springer Nature. He talked about changes in the publishing industry caused by digitalization and gave some thoughts that made me so excited I just had to share them.
Ever since watching Don Draper ending an important business relationship with an open letter called “Why I’m Quitting Tobacco” (episode 4.12), I wanted to write a blog post starting with those exact words. Now that we’ve got that out of the way, I can get to the real point of this…