George JacobThoughts on Content Marketing for GrowthIt’s common that when we start with a new client, we’re taking the reins from a previous marketing firm. And often, the reason for the…Jun 19, 2018Jun 19, 2018
George Jacob3 Reasons Your B2B Content Marketing Strategy Isn’t Driving GrowthOpportunities abound for today’s content marketers. Business leaders have begun to understand they need content in their digital marketing…Mar 12, 2018Mar 12, 2018
George Jacob3 Risks That Will Make Your B2B Marketing Plan PowerfulWhen we create a B2B marketing plan, we always do a deep-dive into a client’s competition. And often, we find companies are playing their…Sep 14, 2017Sep 14, 2017
George JacobWhat is in a Marketing Plan?Today, let’s back up to a basic question: What is in marketing plan?Jun 30, 2017Jun 30, 2017
George JacobWhy Revenue Growth is so Hard for Mid-Market B2B BusinessesMarketing has always been a funny department. In the best cases, it can be a powerful engine for revenue growth. In the worst cases, it can…Jun 15, 2017Jun 15, 2017
George Jacob5 Rules for Delivering a Better B2B Sales PitchYou survived the proposal stage. You’re advancing to the final, in-person round. You’re on the slate to deliver your B2B sales pitch to…May 22, 2017May 22, 2017
George JacobWhy Are Technical Marketing Blogs So Bad?“Sorry to show up unannounced.Apr 18, 2017Apr 18, 2017
George Jacob4 Ways to Make Your Strategic Marketing Plan BetterWe’ve all hit those problems. The stifling sort, that puzzle and stump, that confound and frustrate. But we’ve also experienced moments of…Apr 17, 2017Apr 17, 2017
George Jacob6 Questions to Ask Before Choosing a Strategic Marketing ConsultantLet’s say you’ve looked into the mirror, come to some terms, and decided you really do need some marketing help. You’ve hit the Google…Mar 7, 2017Mar 7, 2017
George JacobB2B Marketing Strategies: How to Create Clearer MessagingIf you’re working on a small team with a limited budget and a growing to-do list, you might feel a hint of doubt creeping into your…Jan 27, 2017Jan 27, 2017