Hi, I’m an educator, social entrepreneur, and product manager.
I design and manage digital products and educational technology. I love creating user experiences that help people learn and grow. My background in business strategy, UI/UX design, and education has helped me lead agile teams to build products that are aligned with both learning goals and business objectives. I’m always looking for good people, purpose-driven projects, and interesting ideas.
UI/UX Redesign for Mobile Audio Course App
My role: UI/UX research and design (read full summary)
Since coming across an old book recording over a decade ago, I’ve loved learning via audio. For this redesign, I held user interviews, strategized for market differentiation, and had fun creating animations to bring the new designs to life. In this post, I highlight my musings on:
- How to differentiate from competitors by positioning the product for a different type of user attention.
- How to redesign audio clip sharing for faster organic growth.
- How to integrate and animate Show Notes to add value to the user experience.
Career Education Web App: taking enScholar from Concept to Launch to Growth
My role: Product Manager and Instructional Designer (view full summary)
My co-founders and I started enScholar to bring high-quality career education to those who couldn’t afford it. We designed, developed, and grew our online career tools to reach users in over 40 countries. In this summary post, I dig into the details of how we thought about:
- Research and Analysis (Primary and secondary research, ideating with a user persona, competitive analysis and positioning).
- Learning Design (Understanding our user, educational objectives, and learning principles).
- Digital Design and Development (Creating UI/UX, prototyping, launching).
- Measurement and Insights (User testing, results, and next steps towards our second platform, TryIt).
STEM Learning-Experience Platform: taking TryIt from Concept to Launch to Growth
My role: Product Manager and UI/UX Designer (see video above)
TryIt emerged from speaking with enScholar users who wanted to test out their career hypotheses. I brought together a team of designers, developers, and outreach folks from across 6 countries to launch a new platform that curates the best STEM learning experiences from around the web.
We created a system to crowdsource suggestions for content from students, parents, and teachers. We pulled together more than 5,000 resources—from edX courses, to Khan Academy tutorials, to Crash Course videos—and created a tagging system to link students to progressively higher-engagement activities such as webinars, hackathons, and science competitions.
See video above for more
Redesigning a Social Startup Incubator
My role: Lead Educator and Instructional Designer (view full summary)
I love being surrounded by ideas and people willing to do the work to make them a reality. Groundswell stood out to me as one of the few mission-driven incubators focused on developing the entire founder, not just her business concept. I joined this inspiring team to:
- Design and implement a centralized system to connect founders to each other and to resources such as tools, funding opportunities, relevant information, and mentors (online and in-person).
- Create and teach a student-centered, action-oriented curriculum focused on finding product-market fit and making tangible progress towards specific, founder-driven goals.
- Restructure and facilitate the mentorship program by increasing efficiency and accountability, with the aim of helping founders launch sustainable ventures within six months.
