Hi Carolina, thanks for your comment! I completely agree about your points regarding testimonials — I would be far more likely to subscribe to an app because a close friend has shared its benefits with me, compared to a positive quote from a stranger. Let us know if you end up applying any of the mentioned concepts to your own business, thanks!
Thanks Keith, glad to hear you found the articles useful! I’m always speaking to developers to find more data-led examples of successful gamification/persuasive app design, so will hopefully publish more on Medium very soon. Thanks!
Emma Townley-Smith thanks for reading!
Most companies focus on ‘access’ rewards in terms of exclusive offers (Hotels.com’s secret prices, Amazon’s Prime Day) or sales preview (Monki, ASOS), but I think there’s a lot more potential for app developers to offer actual content or features as rewards.
Thanks Tzvika! I’m most hopeful for some form of ‘liquid democracy’ — this way a vote in an election doesn’t seal our fate for several years, and allows us to delegate our vote to experts as opposed to persuasive but clueless politicians.
And this is where BJ Fogg’s behavioral model of behaviour=motivation x ability x trigger comes in. Even with high motivation, action is less likely to occur without high 'ability' also being present (this would be the 'environment' piece James talks about here).