Of course, we are talking about microblogging site, Twitter which business and entire industries are using to drive engagement and connect users with the products they are seeking. Unlike other social media platforms, Twitter messages are limited to 140 characters and can include photos or short videos. Messages are posted to a public profile and are seen as part of a ‘feed’ by the users who follow you. Brands that focus on user engagement and extending their brands beyond traditional one-way marketing are realizing large increases in ad spend ROI.

Twitter helps Hoteliers run successful advertising campaigns with a suite of powerful tools all designed to give unrivaled insight and information. Tracking the performance of campaigns is a streamlined process giving users a window of visibility and the all-important bird’s eye view of important metrics that compliment your conversion goals. Learn how all the elements of your campaign culminate into a living, breathing engagement organism that allows the ability to make decisions based on large-scale or granular decisions.

Advertising Strategy

The milestones and goals of your advertising strategy are critical in determining how to make engaging consumers a productive effort for your enterprise. Twitter’s solutions for businesses helps Hoteliers maximize their ROI while keeping focus of the primary goals of any campaign.

Grow followers: Cultivate Relevant Followers

By growing your followers you can shape your tweets to suit your specific niche. Whether you are driving bookings for specific demographic segments or providing real-time customer support, Twitter enables Brands to connect with users of similar interests. When users follow a Brand account on Twitter, the expectation of engagement and special incentives is already at play. Give users a reason to follow your feeds and watch your follower count skyrocket.

Website clicks or conversions: Drive Traffic to your Website

What are your triggers for conversion? Whether you're after user signups, downloads, site visits, purchases, or a custom event a Website campaign on Twitter is the key to harnessing the power of insight. Understand how your users are interacting with not just your Twitter media, but your website or online store. Brands that generate and implement website tags can track the actions of users after they engage with your twitter content. Take a step forward and create tailored audience campaigns based on the visitors you analyze.

Find Leads on Twitter

Develop intake funnels that integrate with your CRM for leads on Twitter is perfect for those working with opt-in lead generation. Allow your followers to sign up with their email addresses and create content that entices your leads to opt-in. Distribute whitepapers, articles, or engage with exclusive content. Users that opt-in or sign up will have their information collected and stored for retrieval or integration with your CRM workflow. Email addresses are partially hidden so that your prospects are not afraid to share their information with you in a public feed. Add in your tailored audiences and now you are strategically generating leads from your Twitter campaigns.

Granular Targeting on Twitter

With multiple dimensions and the ability to tailor your audiences, targeting specific sets of users or integrating with your CRM lists has never been so simple.

Interests: This is a general category approach and Twitter currently supports 350 interest topics

Followers: Create the niche audience you've been searching for by reaching people who are followers of specific accounts.

Keywords: Engage users that leverage Twitter’s powerful search feature. Users that are actively looking for a keyword are often likelier to be receptive to your ad units.

Television: Specific television programming is another targeting option for marketers demonstrating the power of cross-platform advertising.

The Hotelier employing the power of Twitter campaigns stands to gain tremendous boosts to reputation and customer loyalty. By taking insights on the consumer and applying these lessons to powerful marketing tools, Twitter is driving advertising ROI higher. Making Twitter part of your advertising strategy is one way Hoteliers can leverage social media to build Brands and drive bookings.