Point taken — there’s definitely pros and cons of a YouTube or YouTube-like platform for podcasters. But, on the data point, there’s no reason why podcast data shouldn’t be better than TV and radio data. People are listening on their personal devices, and a much higher level of information can be captured from those devices versus TVs and radios. NPR One is built to do exactly that. But public platforms do not have this capability built in or that agreed-upon metric. iTunes could lead by example here, and this is where I blame them for holding back podcasts’ evolution as a platform. They could do so much more for creators, and they’re doing nothing.