Few of observations as one of your power users, and unapologetic addict of all tech news:
- I probably read about 10% of emails “full of magic links”, because i have about 20–30 newsletters arriving per day. The bar wasn’t to interact with the site, the bar was just finding time during the day to read it all.
- There were huge amount of overlap between emails. Quibb, Mattermark, Nuzzel often overlapped up to 30%. Obviously there is only so many newsworthy items, and everybody competed to deliver them. There was no sense of “loss” if you missed Quibb email, and keep missing them for a weak — you know most likely it will surface in other newsletters.
- Purely speculative imho: everybody in the field got the product ass backward. Email is most horrible format to deliver news (in no small part that Google abandoned gmail and let it become shitty product it is right now). Stuff that should have been trivially AI automated is still embarasingly manual. It is not your problem, its G/hot/yahoo mail problem, yet that was your channel and you got all the problems dervid from other people bad decisions.
From personal perspective the killer product for news should be actually the reverse — do not offer me email, instead take it away from me! Give everybody unique address people can use to signup (or auto forward) all sort of newsletters and forums. I would redirect that 30–50 river of crap arriving to my inbox (for the goal of finding these few gems inside everyday) to such service instantly. Then, unleash usual AI/learning on the flow to structure content. Thus beside personal “feed-in” email, everybody gets personal “newsroom” page (perhaps in twitter like format) — thats what everything that arrived for you today, yesterday, last week, thats what you haven’t read yet, and thats what we think is important, thats top 3 items from *your* newsletters (not our promoted stuff!) you should read.
I would make such service my homepage even above twitter. If you now working on something like this — sign me up!!