Building www.teardwn.com + www.heynishi.com. Entrepreneur/Copywriter/Marketing Macgyver by day. Record collector & ambient music lover by night www.himiguel.com
When Häagen-Dazs launched in the UK in the early 90s, the UK was in the middle of a recession. Not the best of times to be launching a luxury ice-cream brand.
Most headlines are boring and forgettable. Crafting one that sticks and adds value to a brand is one of…
Marketing without strategy is like Chuck Norris without a beard. Powerless. Yet very few startups can articulate what their marketing strategy actually is.