Copywriting: Sell a good night’s sleep — not the mattress.
Benefits sell, features don’t.
The first iPod wasn’t marketed by Apple as “a 5GB MP3 player” (boooooring) but as “1,000 songs in your pocket” (shut up and take my money!).
Casper became a $200 million company in just 3 years. This sleep startup is shaking up the mattress industry and made buying a mattress cool. How? They’re not trying to sell you a mattress. Casper sells better sleep, which is the foundation of a great life.
And who doesn’t want a great life?
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