Today, we live in a data obsessed world.
But ironically one of the few things you can’t optimize is copywriting.
Copywriting influences our decisions in everyday life and business.
Billions of dollars depend on copywriting to make or break a business. And online commerce runs on copywriting. But no one teaches you copywriting in school, or in marketing departments or ad agencies.
What the heck is copywriting? Copywriting is the art of writing words that persuade people to buy or do something.
A copywriter’s job is to help brands communicate a product’s spiritual essence in a fresh, new, interesting way.
It turns out that copywriting and poetry have more in common than you might think. …
Imagine the problem.
March 2020. Movie theaters across America have to close because of a pandemic. Hollywood is paralyzed. Movies are delayed.
So what do you do if you’re an indie filmmaker?
It started as a joke, “Any film we put in a theater would instantly top the box office.”
But later filmaker Christian Nilsson and YouTuber Eric Tabach saw an opportunity in the coronavirus crisis.
Nilsson and Tabach realized there was a loophole. In the film distribution industry there’s a thing called “four-walling”.
When distributors rent out a movie theater and buy all the seats, that’s four-walling. …
A simple but often neglected communication principle: ask for action
Winston Churchill is best remembered for leading Great Britain during World War II.
But few people remember that Churchill won the Nobel Prize in Literature in 1953.
He won it “for his mastery of historical and biographical description as well as for brilliant oratory in defending exalted human values.”
Churchill wrote all of his speeches. But he was more than just a great writer. Churchill was also a master persuader.
On April 9, 1940 German Nazi troops invade Denmark and Norway. …