What’s the secret to becoming more creative?
Edward de Bono, who invented the concept of lateral thinking, suggests in the book ‘PO: Beyond Yes and No’ that you can use a little technique he calls “Intermediate Impossible”.
An intermediate impossible is a ridiculous, unrealistic idea that completely ignores logical thinking.
Imagine you run a public transport operator and the World is going through a nasty pandemic.
What would you do to keep travelers safe in spaces where ventilation is limited?
Västtrafik is a public transport operator in Western Sweden and they had to deal with this dilemma in 2020.
Today, we live in a data obsessed world.
But ironically one of the few things you can’t optimize is copywriting.
Copywriting influences our decisions in everyday life and business.
Billions of dollars depend on copywriting to make or break a business. And online commerce runs on copywriting. …
Imagine the problem.
March 2020. Movie theaters across America have to close because of a pandemic. Hollywood is paralyzed. Movies are delayed.
So what do you do if you’re an indie filmmaker?
It started as a joke, “Any film we put in a theater would instantly top the box office.”
A simple but often neglected communication principle: ask for action
Winston Churchill is best remembered for leading Great Britain during World War II.
But few people remember that Churchill won the Nobel Prize in Literature in 1953.
He won it “for his mastery of historical and biographical description as well…
In 1977 British Rail was under a lot pressure to turnaround its loss-making business. So BR chairman Peter Parker decides to hire an ad agency to create a series of commercials.
Allen Brady & Marsh was one of the agencies invited to bid for the British Rail contract. …
On a 10-day visit to China in 1980, New York’s mayor Ed Koch saw thousands of Chinese using bicycles in big cities.
Koch visited Beijing, Xian, Hangzhou, and Shangai, and he was super impressed.
He saw bicycles everywhere. So he thought, “Isn’t this marvelous? All these people are bikes. …
It was 1969. One day, Jerry Weintraub calls Colonel Tom Parker, Elvis Presley’s manager, to persuade him to take Elvis on his first nationwide tour.
Parker says, “No.”
But Jerry was an aggressive talent promoter and concert manager. So he keeps calling Parker every day at 8:30 in the morning…
When Jann Wenner founded Rolling Stone magazine in 1967 he knew that rock and roll was more than just music.
It influenced social attitudes, fashion, politics and even language. Rock and roll was the sound of the counterculture movement in America.
And Wenner smelled a business opportunity. That’s why Rolling…
During the Winter of 1664 a weird disease broke out in London.
The first symptoms of this disease appeared within days after infection. First it felt like an awful flu with a bad headache, dizziness and high fever. Then, painful swellings on the neck, armpits or groin. Within less than…