This is part of a series about my side project Bashfully, which aims to give graduates and other new entrants to careers a seasoned professional level way of expressing themselves through the super power of story telling. Following the core principles of being discoverable, personalised and guiding in approach.

I have already written about Venturing into the world of SEO where I setup the infrastructure on the site, like metadata and adding a sitemap. Then a little later When SEO meets the MVP process on Bashfully, where I revisited how search results appear and what I hoped for Bashfully.

Photo by Annie Spratt on Unsplash

This…


This is part of a series about my side project Bashfully, which aims to give graduates and other new entrants to careers a seasoned professional level way of expressing themselves through the super power of story telling. Following the core principles of being discoverable, personalised and guiding in approach.

Photo by Nathaniel Shuman on Unsplash

New short term goal

One of the bigger things to happen to the project in the past month is creating a new short term goal to

“make it as easy as possible to get resume info in and a PDF out”.

This came from engaging with a potential user on Twitter that really bought this…


This is part of a series about my side project Bashfully, which aims to give graduates and other new entrants to careers a seasoned professional level way of expressing themselves through the super power of story telling. Following the core principles of being discoverable, personalised and guiding in approach.

Photo by Etienne Boulanger on Unsplash

Following on from my post on Building an onboarding process for a green field product we have building the experience. One of the lessons I pulled out previously was about launching something to get feedback. Even if you don’t feel ready. It’s easy to know the theory, but hard to put…


This is part of a series about my side project Bashfully, which aims to give graduates and other new entrants to careers a seasoned professional level way of expressing themselves through the super power of story telling. Following the core principles of being discoverable, personalised and guiding in approach.

So after getting the SEO infrastructure sorted out we are back into an experiment and observe phase.

LinkedIn on Google

LinkedIn is the yard stick that we need to beat. The features that we are honing in on based on the MVP process are discoverability, customisation, and guidance. These allow us to add value…


It has been a bit of a voyage into the unexpected in looking at SEO this month. For my side project Bashfully, which is to create an online profile for people early in their careers that has three guiding principles. That it should be:

  1. Discoverable — people need to be able to find the person based on their skills, experience, and aspirations.
  2. Personalised — the skills and experience need to have the ability to be tailored for specific job applications.
  3. Guiding — given the above, give enough structure that allows the profile builder to tell their story in the best…

I was going to write about SEO and Bashfully, but is usual on software projects other things cropped up. In tandem with my day job I have mainly been thinking about maintaining delivery momentum.One of the downsides of small projects teams is the lack of capacity and time. However, the upside is focus and alignment. We manage this by:

  • Keeping a Small backlog, we’re open to opportunity but don’t fill a backlog for the sake of it. Each completed feature is usually an avenue to learn and build.
  • Referring to the vision and remembering YAGNI, there have been times that…

Photo by Jo Szczepanska on Unsplash

Getting the correct tools in place for any initiative is important. For any product concentrating the core functionality is also key. Anything that isn’t a core function should come off the shelf. Very few circumstances are that specialised to need to roll your own.

The number one example of this for me are passwords. Not only do you not want to spend the time writing authentication code. You also won’t want to spend the time doing so securely. Most people already have a Facebook, Google, LinkedIn, GitHub, or whatever log-in. Just use that.

I have already shared about infrastructure that…


Photo by Matthew Spiteri on Unsplash

Inspired by this tweet I have decided to do a follow up to what I have learned in 2017, with what I have “unlearned”

I really like this idea, as looking back I suspect most of the time I’ve truly learned something I’ve been able to let go. In 2018 I am going to be much more mindful about whether fear or learning drives adding new ideas/skills/practices this year. …


  • Having a pre-release landing page
  • Having a baseline twitter campaign
  • Using the above to get a baseline conversion ratio

The Twitter campaign had a segment list, budget, and set of content we could re-run. This allowed us to see that the Twitter engagements this time weren’t being matched with similar conversion rates.

Exactly what we got wrong is what are trying to prove. But one thing is that we inadvertently changed a variable on the landing page.

This took the logo away from the landing page, moving it to a reusable sign in screen. …


So deciding to “go live” shouldn’t be a difficult decision … in fact getting people interested enough to use an early stage project is hard enough!

This is the latest instalment talking about going through the MVP process with Bashfully — my side project that hosts online profiles.

Once we did though we got to see some real behaviour. So far this has lead to us:

  1. Cutting two stages from the on-boarding process
  2. Improving the layout and language in on-boarding
  3. Adding a page describing the profiles in Bashfully
  4. Made the “Call to actions” more prominent on the home page
  5. Prioritised…

Neil Chalk

@15below_travel #prodmgmt #TravelTech, #Innovation @atkinsglobal alumn::Photography nut::Brighton foodie::Marathon Runner::#bhafc North Stand STH

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