Creating a logo for a brand or product is a tough job. Finding the right meanings and metaphors, choosing the right balance of simplicity and complexity, develop a distinct design language including colours, shades and fonts — all while pleasing the clients wishes or self created high standards and standing out of the competition.

But what if there is a family of products, tools and sub-brands that need to be unified by distinct design language?

Of course companies like Adobe, Apple or Google come to mind as their own products and apps are mostly easily recognised. But also companies like

Markus Ölhafen

Product Designer at & SinnerSchrader

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store