You can read about Wernu, and my introduction to the region here

Join me on a journey

Join me on a journey where I share my knowledge and experience documenting lives on the Swiss alps. You will discover people and places few tourists have seen. We will talk about the history and geography that have shaped the people, explore valleys and alps and follow rivers to their sources.

Along the way, you will explore and develop your photography, writing, or any other form you wish to express yourself in. We will make notes and fill a scrapbook with prints and words and drawings.

Hotel Kemmeriboden-Bad is known throughout Switzerland for its hospitality, its meringue, and its connection to the land and people of the Emmental Alps.

Over the years, the hotel has gone through many changes, and this is reflected in its logo, which keeps evolving over time. Logos and typography have swept through its historic interiors, before and after my time.

My design identity for the hotel revolved around my stories for the hotel. I told the stories of its connection to the farmers who lived around it and supplied it with products: cheese made on the alp, meat from their animals…

My column Pinaki’s World runs in BauernZeitung, the most-subscribed agricultural weekly newspaper in Switzerland.

The Farmers of Tinder: Love, Fate, and the Devil

June 11, 2021 issue of BauernZeitung

Deborah and Thomas should never have met. She lived in Aarau and worked in Zürich, and talked finance and Human Resources. She knew the rules: “If you have enough at the end of the month, you could have a holiday and a good car.” And she did.

Thomas was on an alp in the Entlebuch, at the end of a one-way road barely wider than his Subaru. Behind him was the Schrattenfluh, the mountain the devil clawed while fighting over a woman. But the devil…

Nunc lento sonitu dicunt, morieris

Oman, 2004. Crossing the jebel at Birkat Sharaf

How did it all start? In another life, another continent, where everything’s dead, buried alive out of necessity and desperation. But while any connection to where I come from has been erased, over and over, the words that started everything remain seared into me, and I can recite them at will, again and again, as I have to myself over a lifetime. Prayers from someone who believes in nothing, spoken to no one and everyone.

I was a child when my father took down For Whom the Bell Tolls from the bookshelf that also doubled as the bar. Smuggled alcohol…

Photos & Stories on the Banks of the River Emme

Come visit my exhibition along the banks of the river Emme. It will stand through summers and winters, rain and snow, waiting for you.

Cow Shows of Schangnau

The cow shows of Schangnau have long been known not just for their animals but also the people they bring together twice a year. The first cooperative in this valley, a couple of curves from the source of the river Emme, can be traced back to the early 1900s. In those days you could never reach the maximum score of 100 points, but if your cow got to the mid-90s it was excellent. This system of ranking changed in the 1990s. The shows were timed to the annual migration, the first in spring before the animals were taken up the…

The 200-Year-Old Cauldron

It is 10am, and Schwand Fridu leans against the massive cauldron in which he has just made cheese, in which cheese has been made for more than two centuries.

It is the same one that towered over him when he was a boy, so fascinated by the Alpli he was late for school. It is the one his father used, and his grandfather worked on. It is, in fact, older than even this old wood Alpli called Baumgarten (where Baum is a tree and Garten is garden), made in the spot where rocks from the Hohgant don’t fall down.


because the best stories are our own

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