…st a century, journalism — in all its forms — has been funded by advertisers, and not by consumers. By having readers pay for their own journalism and using the data publishers have to listen to what their readers really want, news organizations can focus on accountability metrics like loyalty, retention, and churn that resemble SaaS instead of a singular focus on CPMs.
… went viral. Not every big hit is a long read or a deeply serious bit of journalism, of course, but if you write for the audience you want, and you respect people’s attention and intelligence, you might be pleasantly surprised by the long term results.
I want an internet where content businesses grow according to their quality, not their ability to pay to ride in the fast lane. I want an internet where ideas spread because they’re inspiring, not because they chime with the views of telecoms executives. I want an internet where consumers decide what succeeds online, and where ISPs focus on providing the best connectivity.